The Week's Features
Seven of the industry’s finest to be inducted to Hall, October 12
Herring Motor Company keeps classic line alive
Recovery management and technology services now one
Delivers Class 6 capability in a Class 5 Super Duty package
Recovery “dance” lifts overturned truck
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Hear how transportation leaders have driven measurable impact through new, easy-to-deploy programs, and how you can use those same strategies to improve the safety of your fleet. Eleanor Horowitz of Samsara will present “Three Proven Ways to Improve Fleet Safety” at the American Towman Academy during Tow Industry Week, taking place May 8-11 at the South Point Hotel & Casino in Las Vegas, Nevada.

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Flamed Rotators Burn in Deep South

0 3eb96By George Nitti

One 75-ton rotator is impressive; two in the same fleet can be awe-inspiring. Simmons Wrecker, with locations in York, Ala., and Meridian, Miss., can make such a claim.

With a fleet of approximately 20 trucks that includes four heavy-hauling low-boys, Simmons Wrecker specializes in heavy-duty work that comes mainly from the high volume of calls from I-20. They oversee truck body shops in each location where they perform wrecker installations and customized paint jobs.

They've put their stamp of workmanship on their own two identical Century 1075 75-ton rotators, both on Peterbilts. They installed the wreckers themselves using glider kits, and built the twin-steer chassis from Simard Suspension.

"We had two Kenworths that we traded out of for these Peterbilts," said owner Ricky Simmons. "The Peterbilts came with extended cabs and gave us the flexibility to choose the twin-steers we wanted. I drive one of the rotators and my son Dusty drives the other."

Both wreckers are decorated in a unique flame pattern that cuts across the body. The customized painted flames of maroon and orange sit behind a similarly hot background of colors while the entire wrecker is painted in maroon and orange against a white background.

"When you walk up to it, you can tell it is custom-painted," said Simmons. "My son came up with the design and then we had Showtime Custom Paint complete the work."
The company name is written in a large Gothic font that extends across the entire boom. It's orange-to-yellow-to-orange gradient melds nicely with the entire truck. You will also find the Simmons name behind the extended cab and on the back of the truck.

This company, established in 1946, is family owned and operated. Ricky Simmons has run the company since 1976 while Dusty, daughter-in-law Ashley, wife Beverly, daughter Heather and brother-in-law Charles, all help to drive this company forward, even on the hottest of the South's summer days.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine
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A Classic with Outstanding Pinstripes

0 7203fBy George L. Nitti

Herring Motor Co. of Somerset, Pennsylvania, has been in business a very long time, operating several trucking-related businesses spanning four generations.

At one point in time, the company served as a distributor/dealership of the Marmon Motor Co., which was a low-production, handmade truck sometimes referred to as "the Rolls-Royce of trucks." However, due to an overcrowded American truck industry and the lack of a nationwide sales network, the last Marmon was made in 1997.

Fortunately, Herring collected a number of Marmons over the life of the motor company and is still using them in their towing and recovery units, including their sprawling, classic 1989 Marmon/Century 5230.

"Over the years we sold a lot of glider kits," said owner Pat Herring, "which included the truck frame, the hood, cab and the sleeper while the other components were added later."

In the vein of their other trucks, this one is painted red, and carries a couple of distinctive features: the classic Herring Motor lettering on the side of the sleeper and the superlative pinstriping done by Casey Kennel of nearby Paint Chops.

On the sleeper, the company name stands out in super-large white lettering like on a billboard. The lettering itself recalls another era, further distinguishing it while its phone number and address sit underneath.

As for the pinstriping, Kennel prides himself as a master pinstriper of East and West Coast new and old school style ... since 1974.

"We have always used pinstriping on our trucks," Herring Manager Ernie Devine said. "The way he (Kennel) sponges it on is old school. He puts paint on a sponge and sponges it on. The paint is real thick."

The lines are done in colorful pink around the unit for a pleasing aesthetic with a timeless feel.

In the world of design, it's the little things that matter next to a name that is bold.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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